Marketing and Digital Media
Learn how brands connect with people online and offline, and build creative and digital skills for careers in marketing, media and communications.
- Foundation Year options available
- Flexible study options
- Support from application to enrolment
Is Marketing & Digital Media right for me?
You might like it if you:
- Enjoy creativity, storytelling, content creation and social media
- Are curious about why people choose one brand over another
- Want to build practical digital skills that modern employers look for
- Are thinking about promoting your own business or commercial ideas
Marketing isn't only about creative design. Modern degrees also include audience research, analytics, consumer behaviour and data strategy.
What you will study
You'll explore how organisations understand, engage and grow their audiences, covering strategy, consumer psychology, brand identity, social media campaigns, SEO, digital content and public relations. You'll develop transferable skills in communication, data literacy and creative problem solving.
Where it can lead
Entry-level roles
- Marketing Assistant
- Social Media Executive
- Digital Marketing Executive
- Content Creator
- PR Assistant
- Marketing Communications Coordinator
With experience
- Marketing Manager
- Digital Marketing Manager
- Brand Strategist
- Content Director
- PR Manager
- Running your own agency or consultancy
Many marketing roles value a practical portfolio of work alongside your degree. Salaries vary by industry, experience and location in London and the UK.
Do I need a portfolio or previous qualifications?
No portfolio is required for entry. Foundation Year pathways provide dedicated training in digital tools, academic writing and marketing fundamentals.
Common questions
Do I need design software experience before applying?
No. Courses introduce modern digital tools and marketing platforms from the ground up.
Is this course suitable if I want to run my own business?
Yes. Entrepreneurial skills, customer acquisition, social media marketing and brand development are core components.